Lenny's Portfolio

Role: UI Interface Designer, Business Analyst

Scope: User Research, Competitive Analysis, Pain Points, Hi-Fi Wireframes, prototyping, Market Value, Business Model, Cost Breakdown, Financial Projections

Timeline: 20 weeks

Year: 2025

Location: Singapore Institute of Management (SIM), ION Hackathon

Tools: Figma, Canva

Project Overview

Over 80% of travellers spend 5 hours researching and planning a perfect trip.

According to 2023 Priceline Press study, over 80% of travelers dedicate at least five hours to researching and planning their ideal trip, highlighting the importance of thorough preparation in ensuring a seamless and enjoyable travel experience.

Main Goal

The main goal is to emphasize the significant time travelers invest in research and planning to ensure a smooth and enjoyable trip.

User Research

I conducted user research through focus groups with frequent travelers, both locals and foreigners, who travel in and out of Singapore. Their insights on needs and preferences shaped the design strategy, ensuring a user-friendly and seamless experience tailored to their travel planning process.

Target Audiences

Frequent business travelers
Family Travelers
International Students
Senior Travelers
Digital Nomad

Pain Points

Busy Professionals
- Lack of time to research and plan trips efficiently.
- Overwhelming with travel options, making decision-making difficult.
- Difficulty in coordinating schedules with work commitments.
Travelers Who Like Customized Trips
- Limited access to personalized recommendations.
- Difficulty in finding unique or off-the-beaten-path experiences.
- Hassle of planning multi-destination or activity-heavy trips.
Families Seeking Budget-Friendly Trips
- Struggle to find cost-effective travel options that fit family needs.
- Hidden fees and unexpected costs when booking trips.
- Limited availability of family-friendly accommodations and activities.

Key Takeaways

Learning & accomplishments

Collaborative Success: Formed a team with random students and successfully worked together.
Innovative Thinking: Developed a unique business model and strategic breakdown.
User-Centric Design: Created compelling UI wireframes that resonated with judges.
Practical Solutions: Addressed real-world travel pain points effectively.
Validation & Recognition: Secured 2nd place, proving the idea's potential.

Further Improvements

The Power of Teamwork: Even with unfamiliar teammates, effective collaboration leads to success.
Design Matters: A well-crafted UI/UX can significantly impact the perception of a product.
Problem-Solving is Key: Addressing real user needs is crucial in product development.
ION Hackathon Foster Innovation: These competitions provide valuable experience in ideation and execution.
Market Readiness: Judges’ validation suggests the idea has real-world potential.

Our little red Dot!

Project Overview

Main Goal

User Research

Target Audiences

Competitive Advantage

Pain Points

Design Solution

High-Fi Wireframes

Prototype preview

Key Takeaways

Learning & accomplishments

Further Improvements

SIM ION Hackathon Award (2nd Place)